Effective Information & Strategy

Who we are ?

Strategic Insight and Analytics

About the Company

EFFIS Consulting & Strategy Associates is a boutique partnership based in the New York, San Francisco and Paris areas. EFFIS was originally founded in 1990 and has served businesses of all sizes across multiple industries. The company has been active in the field of decision support and business intelligence since its inception, and has been consistently engaged at the intersection of strategy consulting and analytics.

EFFIS effectively helps its customers manage strategic or operational complexity, across multiple product lines, customers, dealers, suppliers, stores and locations. EFFIS associates bring years of experience in the areas of business management and strategy, decision making processes and software tools. As needed, we build custom models for our customers based on multiple financial or operational sources, including in-house data or client purchased market data. We typically team up at the board or key executive level in a workshop format to gain real-time strategic insight over enterprise or market data.

EFFIS Consulting & Strategy Associates - Management Team

Our team brings to our clients a strong combination of corporate and practical experience, as well as extensive intellectual capital. We are driven by a focus on the importance of aligning strategy with operations within the business process. .

Michel Karma founded EFFIS in 1990 as a management consulting and software design company. He holds Masters’ degree in Technology & Policy from MIT (Massachusetts Institute of Technology) as well as Master's in Engineering from the leading French Engineering General Management School, the Ecole Centrale de Paris in France. He was the founder and president of Promotion Industrielle Internationale, a junior consultancy firm recruited by the Societe Generale Bank to identify investment opportunities in Asia, and by the GAPSET (Economic and Technology Strategic Prospective Analysis Group) to report on the prospects of the photovoltaic industry. At MIT, he specialized in Decision Support and wrote his thesis on Policy Making tools for Industrial Strategy before becoming one of the pioneer US software entrepreneurs for the Apple computer platform. For 10 years, he taught as a lecturer in the Master's of Business and Information Technology Program of the Paris Dauphine University.

Linda Karma, holds a Bachelor’s degree from Harvard and Masters’ from Harvard Business School and Harvard’s School of Engineering and Applied Sciences. She serves as Senior Partner and Operating Officer, and has extensive experience in corporate Strategy, Finance, Operations, Marketing and Sales. She first gained experience in consumer goods, banking, management consulting, and software entrepreneurship (Danone, Chase Manhattan, Strategic Planning Associates, and Applitech Software). She then had senior management, followed by executive committee level experience, with responsabilities over the 24 countries that comprise EMEA (Europe, Middle East, Africa) at S&P 500 companies: Apple Computer, Silicon Graphics, Lexmark – each approximately a billion dollar pan-European business) coordinating and managing Finance, Logistics, Manufacturing, Service, Marketing and Sales issues accross the region.

Rod Haden, who joined EFFIS Consulting as a Senior Partner and Business Development Officer, brings a wealth of experience in the areas of sales development, management, and strategy, as well as supply chain efficiency. He has had a distinguished career as Vice President of Sales in both large and small information technology as well as publicly traded software and publishing firms, including Broderbund Software, IDG Books, and Roku. His industry experience includes executive level and consulting work in the consumer products, consumer electronics, wine & spirits, and B2B enterprise software markets. He is keen on incorporating advanced analytics to align the sales function with corporate strategy and operations. Mr. Haden was VP Sales for 15 years at two public companies: Broderbund Software where he drove sales from $20MM to $200MM, resulting a peak market valuation of $1.6 billion dollars and IDG Books where he ran a $240MM sales organization, starting with the company’s IPO and eventual sale to Wiley Publishing.